Ultimate Guide to Super Bowl Week in the Bay Area
Super Bowl weekend in the Bay Area is more than just the big game at Levi’s Stadium in Santa Clara. It’s a full celebration of football culture, concerts, watch parties, cultural moments, and East Bay pride. Whether you live in the East Bay, plan to visit, or want a community atmosphere without heading all the way to Santa Clara, there’s something for everyone across the East Bay and greater Bay Area. From interactive fan zones to live music and family-friendly events, here’s your ultimate guide to experiencing Super Bowl week in the Bay Area.
Official NFL Events & Fan Experiences
FEB 2: Super Bowl Opening Night Fueled by Gatorade
Location: San Jose Convention Center, 150 West San Carlos Street, San Jose
Kick off Super Bowl week in the Bay Area at the free Super Bowl Opening Night fueled by Gatorade. Fans get a unique chance to see the AFC and NFC champions in person, hear from players and coaches, and celebrate football culture in San Jose. This event is perfect for East Bay residents looking for early festivities without traveling to Santa Clara.
FEB 3–7: Super Bowl Experience Presented by Jersey Mike’s
Location: Moscone Center, 747 Howard Street, San Francisco
Super Bowl Experience presented by Jersey Mike’s is the NFL’s interactive, family-friendly football festival held during Super Bowl Week at the Moscone Center. Fans can meet current NFL players and Legends for autographs, shop exclusive merchandise at the NFL Shop presented by Visa, participate in interactive games and NFL FLAG clinics, take photos with the Vince Lombardi Trophy, race in a virtual 40-yard dash, and view all 59 Super Bowl rings.
FEB 5–9: NFL Pop-Up Shop by Chase
Location: Santana Row, 377 Santana Row, San Jose
While spending Super Bowl week in the Bay Area, stop by the NFL Pop-Up Shop at Santana Row to grab official Super Bowl merchandise. This is a convenient option for East Bay fans looking to shop before game day without heading directly to Levi’s Stadium.
FEB 3: Pro Bowl Games Powered by Verizon
Location: Moscone Center, 747 Howard Street, San Francisco
For the first time, the 2026 Pro Bowl Games powered by Verizon will take place during Super Bowl LX Week in the San Francisco Bay Area. The event features the NFL’s top players in an AFC vs. NFC flag football matchup, previewing the sport ahead of its LA28 Olympics debut. Fans can watch elite athletes compete in a dynamic arena surrounded by family, friends, and select fans.
FEB 5: NFL Honors Presented by Invisalign
Location: Palace of Fine Arts, San Francisco
NFL Honors presented by Invisalign will celebrate the top performances and achievements of the 2025 season. Held at the Palace of Fine Arts in San Francisco, the primetime awards show features live entertainment, special guests, and honors the players, coaches, and contributors shaping the game on and off the field.
FEB 7: Super Bowl Breakfast
Location: Marriott Marquis, 780 Mission Street San Francisco
The NFL-sanctioned Super Bowl Breakfast is a signature Super Bowl Week event featuring the Athletes in Action Bart Starr Award, honoring an NFL player for outstanding character and leadership. At the 2026 breakfast at the Marriott Marquis San Francisco, Tony Dungy will present the award, with Brent Jones as emcee. Appearances include John Lynch, Andrew Luck, Condoleezza Rice, and additional NFL Legends.
Fan Zones & Cultural Celebrations
FEB 3–7: BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens and YBCA Forum
Location: Yerba Buena Gardens, 750 Howard Street, San Francisco
Experience the “Best of the Bay” at the BAHC Live! Fan Zone. Celebrate Bay Area culture with live music, interactive art, local food, and football-inspired activities. This is a great option for families and visitors who want a taste of Super Bowl excitement while staying in the East Bay or nearby.
FEB 4: Chinatown Lunar New Year Block Party
Location: Grant Avenue, San Francisco
During Big Game Week, Grant Avenue will host the Chinatown Lunar New Year Block Party, celebrating Lunar New Year and the Big Game with local businesses, cultural performances, music, and interactive activities.
FEB 5–7: Ferry Building Projection Show
Location: Ferry Building, San Francisco
The Ferry Terminal Building will transform into a time machine with illustrations celebrating 60 years of the Super Bowl, culminating in this year’s Bay Area matchup. Fans can interact between shows by voting for their favorite team to claim the Vince Lombardi Trophy.
East Bay–Focused Events
FEB 5: Celebrity Flag Football Game
Location: Cal Memorial Stadium, 2227 Piedmont Ave, Berkeley
Get ready, East Bay fans! The Celebrity Flag Football Game is coming to the Bay Area on February 5th at Cal Memorial Stadium. Led by QBs Quavo and Dwight Howard, 20+ celebrities and influencers will compete for this year’s championship. The day kicks off at 5:00 PM with an exciting FANFEST, followed by the game from 7–9 PM featuring fan giveaways, halftime entertainment, and more. Don’t miss this star-studded East Bay event!
FEB 5–7: Celebration of Champions - East Bay's Big Game Weekend
Location: Gold Bar Distillery, 2505 Monarch St Building 22, Alameda
Gold Bar Whiskey presents Celebration of Champions at Gold Bar Distillery in Alameda from February 5–7, featuring football legends like Joe Montana, Tom Rathman, Jesse Sapolu, Dwight Hicks, and Jeff Garcia alongside live music headlined by 2 Chainz, interactive football activities, athlete meet-and-greets, family-friendly daytime programming, high-energy nighttime concerts, food from Off the Grid, and handcrafted cocktails, with General Admission and VIP tickets available.
FEB 7: Family Style Food Fest
Location: Oakland Arena, 7000 S Coliseum Wy, Oakland
Complex presents Family Style Food Fest on Saturday, February 7 at Oakland Arena from 12 PM–8 PM. This all-ages, RSVP-required festival brings together top Bay Area eateries for a full day of food, friends, and exclusive collaborative dishes and merchandise. Tickets: GA free, VIP $275.
FEB 8: BAHC Live! Oakland Fan Zone & Super Bowl Watch Party
Location: Henry J. Kaiser Center for the Arts, 10 10th Street, Oakland
The BAHC Live! Oakland Fan Zone and official Bay Area Super Bowl Watch Party celebrate Super Bowl Sunday at the Henry J. Kaiser Center for the Arts. This free public event features live Super Bowl broadcasts, performances by P-Lo and Jwalt, DJs Chuy Gomez, J. Espinosa, D-Sharp, and Big Von, local food vendors, family-friendly activities, and a festival atmosphere celebrating Oakland culture.
Concerts & Nightlife During Super Bowl Week
FEB 5: Fall Out Boy
Location: The Regency Ballroom, 1300 Van Ness Ave, San Francisco
Experience Fall Out Boy in an intimate setting at The Regency Ballroom, a rare chance beyond their usual arena tours.
FEB 5: ILLENIUM "Odyssey" Album Release Show
Location: Pier 80 Warehouse, 401 Cesar Chavez St, San Francisco
Experience Illenium live as he headlines The Lineup for his Odyssey album release. Don’t miss this high-energy performance kicking off Super Bowl weekend.
FEB 5: BAHC Live! Concert Series: Benson Boone with special guest Shaboozey
Location: Bill Graham Civic Auditorium, 99 Grove Street, San Francisco
BAHC Live! Concert Series Presented by Xfinity continues on Thursday, Feb. 5, 2026 at Bill Graham Civic Auditorium with Benson Boone and special guest Shaboozey. A portion of proceeds supports Tipping Point Community and the BAHC Foundation’s Bridge to Work program.
FEB 6: The Lineup: Calvin Harris, Diplo, Sonny Fodera + more
Location: Pier 80 Warehouse, 401 Cesar Chavez St, San Francisco
NPU Live presents The Lineup: Big Game Weekend Kickoff at Pier 80 Warehouse, San Francisco on Friday, February 6, featuring Calvin Harris, Diplo, Sonny Fodera, and more. This high-energy, multi-stage festival kicks off Super Bowl weekend with next-level production, immersive environments, and a crowd ready for music, culture, and celebration.
FEB 6: Kehlani
Location: San Jose City Hall, 200 E Santa Clara St, San Jose
Celebrate Super Bowl LX weekend with Kehlani at the Big Game Block Party presented by Something New, DJ Dials, & 15Utah on Friday, February 6 at San Jose City Hall. Fans can enjoy an unforgettable outdoor performance from one of the world’s top artists, with general admission or 21+ VIP access featuring premium views, bars, and expedited entry.
FEB 6: Post Malone x Bud Light SBLX
Location: Fort Mason, 2 Marina Blvd, San Francisco
Bud Light Presents Post Malone & Buddies on Friday, February 6 in San Francisco kicks off Super Bowl LX weekend with a one-night-only concert for fans 21+. Post Malone will perform his latest and greatest hits in an epic night of music, continuing his decade-long partnership with Bud Light.
FEB 6: Shaq’s Fun House
Location: Cow Palace, 2600 Geneva Ave, Daly City
Shaq’s Fun House takes over San Francisco on Friday, February 6 at the Cow Palace for Big Game Weekend! Part festival, part circus, part carnival, the event features Tiësto, T-Pain (DJ Set), Disco Lines, and more, with rides, games, circus performers, food, and a full open bar for 5,000+ fans in this star-studded, high-energy experience.
FEB 6: Valentino Khan
Location: Audio Nightclub, 316 11th St, San Francisco
Kick off Super Bowl Weekend in the Bay Area at Audio with Valentino Khan on Friday, February 6th, his first-ever set at Audio promises an electrifying night! 21+ only.
FEB 6: BAHC Live! Concert Series: Martin Garrix with special guest Lost Frequencies
Location: Bill Graham Civic Auditorium, 99 Grove Street, San Francisco
BAHC Live! is a Super Bowl LX concert series at Bill Graham Civic Auditorium, operated by Another Planet Entertainment and benefiting Tipping Point Community. The series will feature Martin Garrix and multiple shows throughout Super Bowl Week.
FEB 7: Trey Songz, FABOLOUS, Dj Esco & More! Members Only Day Party
Location: Monte Carlo Niteclub, 228 Castro St, Mountain View
Get ready for the ultimate Bay Area Super Bowl Weekend! Join TREY SONGZ, FABOLOUS, and world-renowned DJ ESCO for the most exclusive members-only day party at Monte Carlo Niteclub. This high-end, limited-capacity event on Saturday, February 7 starts at 2:00 PM and promises elite vibes, unforgettable energy, and no repeats. 21+ only, don’t miss the Bay Area takeover everyone will be talking about!
FEB 7: R&B and Ribs – Big Game Pre-Party with T-Pain, Sean Paul, and more
Location: Pier 80 Warehouse, 401 Cesar Chavez St, San Francisco
Get ready for a Big Game Weekend day party on Saturday, February 7 at Pier 80 Warehouse, San Francisco, featuring T-Pain and Sean Paul with a stacked lineup including J. Espinosa, Knowpa Slaps, Shawn Looney, DJ Kream, and $picy. From 4–11 PM, enjoy chart-topping hits, open-air warehouse vibes, food, and nonstop energy in this 21+ ultimate R&B and Ribs experience.
FEB 7: BAHC Live! Concert Series: Chris Stapleton with special guest Sierra Ferrell
Location: Bill Graham Civic Auditorium, 99 Grove Street, San Francisco
Chris Stapleton headlines Saturday night of the BAHC Live! Concert Series at Bill Graham Civic Auditorium, with special guest Sierra Ferrell closing out the multi-day series.
FEB 7: The Killers
Location: Palace of Fine Arts, San Francisco
Super Bowl LX Studio 60 at the Palace of Fine Arts, San Francisco on Saturday, February 7 features The Killers headlining night two of On Location’s concert series. Packages include general access with all-inclusive food and drinks, private lounges, and meet-and-greets with NFL Legends and players, all set in the adjacent Expo Hall.
FEB 7: Dom Dolla San Jose Street Party
Location: San Jose City Hall, 200 E Santa Clara St, San Jose
Dom Dolla takes over San Jose City Hall for a street party on Saturday, February 7, presented by Something New, DJ Dials, 15Utah, & SJ Sports Authority. Enjoy an unforgettable outdoor music experience as Santa Clara Street is closed for this one-of-a-kind event.
FEB 7: Sports Illustrated The Party with The Chainsmokers + Ludacris
Location: Cow Palace, 2600 Geneva Ave, Daly City
Big Game Weekend 2026 – Sports Illustrated The Party presented by DraftKings takes over the Cow Palace on Saturday, February 7, featuring The Chainsmokers, Ludacris, DJ IRIE, and Xandra. This exclusive 21+ event offers live performances, immersive brand activations, and premium hospitality, including all-inclusive and VIP ticket options with open bars, dedicated lounges, and fast-track entry.
Other Bay Area Fun During Super Bowl Week
FEB 5: Bad Bunny Lookalike Contest + Lotería Night
Location: Tacolicious, 741 Valencia St, San Francisco
Kick off Super Bowl weekend at Tacolicious on Thursday, February 5 with a Bad Bunny Lookalike Contest and Lotería Night! Register for the contest at 5 PM (starts 5:30 PM) or join the festivities inside from 6–8 PM, featuring Bad Bunny-themed food and drinks, reggaetón Lotería with prizes, photo ops, and cash and gift card prizes for winners.
FEB 5–8: Sip & Stroll the Row
Location: Santana Row, 377 Santana Row, San Jose
Enjoy to-go drinks and themed cocktails from participating Santana Row restaurants, including Vintage Wine Bar, Augustine, Left Bank, Dumpling Time, EMC Seafood, El Jardin, Zazil, and Momosan. This Sip & Stroll experience is a relaxed way to enjoy Super Bowl weekend in the Bay Area, especially for visitors coming from the East Bay.
FEB 5: Origins: An NFL Collection Launch Event at the NFL Culture Club
Location: The Pearl, 601 19th Street, San Francisco
Celebrate the 5th Year of Origins: An NFL Collection with limited-edition Super Bowl LX merchandise from three Bay Area–connected brands: Aaron De La Cruz, BLVCK SCVLE, and Nostalgia. Enjoy shopping, music, refreshments, and more. This free event is open to the public.
FEB 7: Taste of the NFL
Location: The Hibernia, 1 Jones Street San Francisco
Taste of the NFL is the league’s largest philanthropic event during Super Bowl weekend, featuring top chefs, 30+ NFL greats, and live entertainment. Proceeds benefit GENYOUth to fight student hunger in the Bay Area and nationwide.
Bay Area Super Bowl Sunday Watch Parties
FEB 8: Super Bowl LX - Game Day
Location: Levi’s Stadium, 4900 Marie P DeBartolo Way, Santa Clara
Super Bowl LX returns to the Bay Area at Levi’s Stadium in Santa Clara, where the AFC and NFC champions will compete for the Vince Lombardi Trophy. Game day includes pregame festivities, on-field highlights, and the Apple Music Super Bowl LX Halftime Show headlined by Bad Bunny.
FEB 8: Super Bowl LX Watch Party at The Mountain Winery
Location: The Mountain Winery, 14831 Pierce Rd, Saratoga
Super Bowl LX Watch Party at The Mountain Winery on Sunday, February 8 at 3 PM is the ultimate game-day experience. Enjoy big-screen action, stunning views, food for purchase, and a full bar (21+ to drink) while cheering on your favorite team in a lively, fun atmosphere.
FEB 8: Guy's Flavortown Tailgate
Location: Cow Palace, 2600 Geneva Ave, Daly City
America’s largest and most fun tailgate takes over the Cow Palace on Sunday, February 8, featuring 10+ restaurant pop-ups, a massive “DDD Zone,” exclusive Guy Fieri concepts, and over-the-top tailgate fun for fans.
FEB 8: Big Game Viewing
Location: Chase Center, 1 Warriors Wy, San Francisco
Big Game Viewing at Chase Center on Sunday, February 8 starts at 3:30 PM. Bay Area football fans can watch the game on the plaza screen, enjoy a live DJ, and cheer on their favorite team.
FEB 8: Super Bowl 2026 at The New Parkway Theater
Location: The New Parkway, 474 24th Street, Oakland
Watch Super Bowl LX on the big screen in Oakland’s “second living room”! Tickets are $16 for a reserved seat. Food and drinks available for purchase. Don’t miss all the action, including the Bad Bunny Halftime Show, great food, and a full day of cheers with fans.
FEB 8: Free 30-ft Screen Movie Theater Super Bowl Watch Party 2026
Location: The Vine, 1722 1st Street, Livermore
Watch Super Bowl LX on a 30-foot HD screen at The Vine in Livermore with seating for 200+ at tables and couches.
FEB 8: Super Bowl Watch Party w/ All-You-Can-Eat Buffet & 150″ Video Wall
Location: The Lot, 6000 Bollinger Canyon Road, Suite 2300, San Ramon
Make Super Bowl Sunday special at THE LOT! in San Ramon. From 2–5 PM, enjoy an all-you-can-eat tailgate for $95/adult and $35/child (gratuity included). Watch the game on a 150-inch video wall with full sound, plus TVs throughout, enjoy drink specials, raffle giveaways, and an electric game-day atmosphere.
FEB 8: Big Game Tailgate Party at Santana Row
Location: Santana Row, 377 Santana Row, San Jose
On Super Bowl Sunday, Santana Row hosts a large outdoor Big Game Tailgate featuring fan activations, games, photo opportunities, and a high-energy crowd. San Francisco Bay Coffee will also be served in the park, making this a great daytime destination for Bay Area fans before settling in to watch the game.
Final Thoughts: Super Bowl Week in the East Bay & Bay Area
From East Bay fan zones and Oakland food festivals to world-class concerts and official NFL events across the Bay Area, Super Bowl week is packed with something for everyone. Whether you’re a football diehard or just here for the music, food, and community energy, this is one of the most exciting weeks the Bay Area has seen in years.
